Mirax Group Logo
Idea
The logo designed for Mirax Group, a Norwegian catering company, had to encapsulate their dedication to providing top-notch catering and canteen services. The vision was clear: the logo had to be simple yet powerful, easy to recognise, and reflective of the company’s professionalism and quality of service. It needed to communicate Mirax Group’s ability to deliver exceptional food experiences, aligning with their mission of serving both elegance and simplicity on a plate.
Process
Adobe Illustrator was the tool of choice for crafting the Mirax Group logo. This gave us the precision and versatility required for a clean, minimalist design. We focused on a font that was both modern and timeless, ensuring that the logo would look fresh for years to come. The design process involved experimenting with various typefaces and spacing, finally settling on a sleek and balanced arrangement that would be versatile across various media, from business cards to banners. Attention was paid to creating a visual identity that would stand out in the competitive catering market while remaining easy on the eyes whether printed in black and white or in colour.
