Gastrochefs Logo
Idea
The concept for the Gastrochefs logo was to embody the elegance and sophistication of a Norwegian gastro restaurant and bar through simple yet impactful imagery. The logo needed to convey the essence of gourmet dining – a place where every meal is an artful experience. The design had to resonate with food enthusiasts looking for a high-end, gastronomic adventure, implying a space where culinary art is both created and appreciated.
Process
Using Adobe Illustrator, we set out to design a logo that was both minimalist and expressive. The creative process involved sketching various culinary-related elements, eventually deciding on the iconic imagery of a plate flanked by a fork and knife. This choice was purposeful, signifying the ready table of a gourmet meal, which is at the heart of the gastro bar experience.
We refined the shapes and lines to represent the plate and cutlery with an artistic touch, suggesting a brush stroke or a chef’s garnish, which added an element of creativity and flair to the logo. The colour palette was chosen to reflect a rich, inviting atmosphere, while the typography was selected for its readability and elegance, complementing the logo’s overall design.
The end result is a logo that speaks to the heart of Gastrochefs’ identity – simple, yet evocative of the refined and creative spirit of a top-tier gastro bar.
