Elaine Medical

elaine.ee
Elaine Medical Project Cover

Services

Creative design and technical implementation for a modern eCommerce platform.

  • Web redesign – refreshed layout and user interface
  • UI / UX – improved structure and intuitive shopping experience
  • Website build – developed on WordPress for flexibility and growth
  • Online store – setup for product browsing and ordering

Deliverables

Finalised components delivered at launch.

  • 32 pages
  • Images
  • Icons
  • Styleguide – for maintaining brand consistency
  • WordPress build

Other

Additional features and optimisation work.

  • Optimisation – improved speed and performance
  • Analytics – integrated tracking tools
  • SEO – structure and metadata setup
  • WooCommerce integration – for eCommerce functionality

Project Goal

The aim of this redesign project was to modernise an ageing website that had been built with WordPress Visual Composer back in 2018. Over time, the platform became harder to manage, with slower loading speeds and a growing reliance on additional plugins for layout and content adjustments. These limitations not only affected user experience but also made it challenging to maintain the site efficiently. The goal was to create a faster, more streamlined solution that aligns with current performance standards and offers flexibility for future content updates.

Our Approach

We rebuilt the website using WordPress and Divi Theme Builder, replacing the older page builder with a more responsive and user-friendly system. This allowed us to reduce the number of required plugins, improving overall performance and speeding up load times across all devices.

All images and media assets were optimised or replaced, and the navigation structure was refined to support better content discovery. The updated site now offers a smooth and consistent experience, helping users find information quickly and improving engagement through a clean and modern interface.

By focusing on speed, usability and scalability, we delivered a future-ready website that better supports the business’s digital goals and enhances its presence in search results.