XcellentYou Business Card
Product Design
The Xcellentyou business card is a professional representation of a Norwegian fitness trainer’s brand identity. The card’s design is sharp and modern, featuring a dynamic blue and white colour scheme that conveys energy and vitality. The use of geometric shapes adds a sense of movement and progression, resonating with the dynamic nature of the fitness industry.
The layout is clean and user-friendly, presenting essential contact information in a straightforward manner. The selection of a bold, sans-serif typeface ensures legibility and reinforces the trainer’s forward-thinking approach. The overall design of the card positions Xcellentyou as a contemporary, professional service in the personal training sector.
Process
Adobe Illustrator, a powerful tool for vector design, was employed to craft these business cards. The software’s precision enabled the creation of sharp lines and the management of complex layouts with ease. Illustrator’s capabilities allow for high-quality print designs that maintain clarity and colour accuracy when transferred from digital to print.
The design process was careful and iterative, ensuring that every element from typography to logo alignment was perfectly balanced. The aim was to create a business card that not only serves as a point of contact but also as a marketing tool that encapsulates the essence of the Xcellentyou brand.