Travel4Best Logo Design
Idea
The logo we created is for a Norwegian company that specialises in tailor-made tours. The company aimed for simplicity to reflect its straightforward yet personalised approach to travel. They wanted a logo that would be easily recognisable, versatile across various platforms, and appealing to a clientele looking for custom travel experiences in Norway. The idea was to encapsulate the essence of bespoke travel with a clean and modern design that speaks to the quality and attention to detail the company offers its customers.
Process
To bring this concept to life, we used Adobe Illustrator, a powerful tool for creating crisp, scalable graphics. We started by brainstorming concepts that would convey the idea of tailor-made tours, eventually settling on a design that uses minimal lines and shapes to suggest a bespoke journey. Throughout the process, we focused on the balance and alignment of elements to ensure that the logo would be visually impactful at any size, from a tiny icon on a website to a large print on a billboard. The process involved iterative refinement, constantly tweaking and adjusting to achieve that perfect blend of simplicity and symbolism. The final design is not only a representation of the company’s brand but also versatile enough to adapt to various branding needs.
