MKO Pluss Logo
Idea
The logo for MKO Pluss, an Estonian construction company, was designed to embody the robust and dynamic nature of the construction industry. The company’s name, MKO Pluss, suggests an added value or a plus in services, which we wanted to be reflected in the logo. The goal was to integrate elements that represent construction, strength, and precision, while maintaining a clean and professional look.
Process
We selected Adobe Illustrator for its superior vector graphics capabilities, which are ideal for logo design. The process started with exploring geometric shapes and structures that symbolise stability and construction. We aimed to incorporate angular elements that mimic the beams or framework found in architectural designs.
The design journey involved creating and refining a series of drafts, focusing on a design that would be scalable and impactful across all mediums, from business cards to large signage. We decided on a stylised representation of construction elements, using sharp lines and angles to create a sense of dimension and forward motion, implying progress and innovation.
The final logo is a sleek and modern representation of MKO Pluss’ commitment to quality and excellence in the construction field, with a hint of abstract form to suggest the ‘plus’ of innovation and superior service they provide.
