BBCTallinn

bbctallinn.ee
BBCTallinn Project Cover

Services

Complete redesign and rebuild of a business website with advanced SEO and content structure.

  • Website redesign – refreshed structure and improved layout
  • UI/UX – clear navigation and user-friendly design
  • Website build – developed using WordPress for flexibility and scalability

Deliverables

Finalised content and technical components delivered at launch.

  • 57 pages and growing
  • Images
  • Icons
  • Styleguide – colours, fonts and visual consistency
  • WordPress build
  • Divi Page Builder

Other

Additional optimisation and SEO enhancements.

  • Optimisation – performance and speed improvements
  • Analytics – integrated Google Analytics tracking
  • SEO – keyword targeting and meta structure
  • Content generation – copywriting support for core pages
  • Schema markup – structured data for enhanced search visibility

Project Goal

BBCTallinn approached us to address significant challenges with their previous website, which had been built using a restrictive CMS by another agency. Although the site served its purpose initially, it quickly became difficult to manage. Content editing was limited to fixed areas, and any structural updates required direct involvement from external developers. This made even basic modifications slow and costly.

After a detailed review of the system and close consultation with the client, we recommended a full transition to WordPress. The objective was to provide BBCTallinn with a platform that offers full control, flexibility and long-term scalability. WordPress was selected for its proven capabilities in user-friendly content management, performance and compatibility with modern SEO tools.

The overarching goal of this redesign was to build a professional, fast and responsive website that could support the company’s evolving service offerings and digital growth. We aimed to empower the BBCTallinn team with the ability to independently manage their content, streamline internal workflows and strengthen their visibility in search engine results. A key priority was to ensure the platform could scale as the business expanded and added new services and features.

Our Approach

The project began with restructuring the homepage to focus on clarity, load speed and usability. We removed the video background and introduced a content-first layout, using WordPress with Divi Page Builder to allow flexible editing and seamless updates. Key services and call-to-action areas were surfaced prominently to ensure that site visitors could quickly access important information.

We restructured the service offering into distinct landing pages, each carefully written and optimised for search engines. These pages were interlinked using strategic internal backlinks to improve user navigation and enhance SEO performance. Each image and graphic was evaluated and compressed without sacrificing quality, contributing to faster load times and better Core Web Vitals scores.

Throughout the development process, we focused on building a content structure that was both informative and intuitive. BBCTallinn’s services were organised logically, and visuals were used to enhance user understanding and engagement. Our goal was to make the website not only attractive but also easy to maintain and update, regardless of the client’s technical knowledge.

In 2023, BBCTallinn re-engaged us to carry out an extensive SEO overhaul. This included rewriting content across all pages, implementing structured schema markup, updating all metadata and improving keyword targeting to increase visibility in local and international search results. The blog section was also redesigned with a cleaner layout and better mobile usability, and a contact form was added to each post to support lead generation.

Today, the website comprises 57 fully designed pages. It serves as a scalable and efficient digital platform, fully equipped to meet the client’s marketing, sales and operational goals. With continued performance optimisation, integrated analytics and a robust WordPress backend, the site gives BBCTallinn everything they need to grow their digital presence with confidence.

This long-term collaboration highlights our commitment to building future-ready websites that evolve alongside our clients. The BBCTallinn project reflects our focus on delivering scalable design, SEO excellence and long-term content strategy — all tailored to the specific needs of a company working in an international and multilingual environment.