BBCTallinn
Services
- Website redesign
- UI/UX
- Website build
Deliverables
- 38 Pages
- Images
- Icons
- Styleguide
- WordPress Build
- Divi Page Builder
Other
- Optimisation
- Analytics
- SEO
- Content generation
- Schema markup
Challenge
Initially developed on a CMS by a previous web design agency, the original website showed promise but soon revealed significant limitations that affected the client’s ability to make system changes. The editing functionalities were confined to certain sections, necessitating frequent requests to developers for essential modifications.
Following an in-depth review of the system, our expertise led us to propose a transition to WordPress for this project. Drawing upon our extensive background in WordPress development, we identified WordPress as the ideal solution to offer the client superior control and the versatility needed to introduce new features effortlessly. WordPress is renowned for its user-friendly web design and CMS migration capabilities, making it a more robust and adaptable platform tailored to our client’s requirements.
Leveraging our web development expertise, we aimed to transform the website into a dynamic, efficient, and easily navigable site, ensuring it not only meets but surpasses the current digital standards. By shifting to WordPress, we provide the client with an enhanced ability to manage their website independently, significantly reducing the need for external developer support. This move marks a significant step forward in achieving a more user-friendly web design, optimised for both the client’s operational needs and improved SEO performance.
Solution
Our initial steps involved home page optimisation on the WordPress platform, focusing on enhancing text readability by removing the video background. We integrated Divi Page Builder to efficiently add links to the main services and introduce the company on the home page. Our goal was to ensure vital information was immediately accessible, thereby enhancing user engagement.
We meticulously organised the services into distinct pages using Divi Page Builder for WordPress, ensuring seamless navigation through strategic backlinks. Our team dedicated significant effort to update the website’s graphics and photos comprehensively. Each element was carefully reviewed before being uploaded to maintain an optimal loading speed and elevate Google search rankings, in line with our advanced SEO strategies.
In 2023, the company re-engaged with us for a comprehensive SEO overhaul. We fully reoptimised all pages for SEO, rewriting content and updating the schema markup across the entire site to boost online visibility. Furthermore, the blog section saw a complete transformation, with a new template for posts that not only enhanced visual appeal but also included a contact form at the bottom, further fostering user engagement.
This extensive project underscores our ongoing commitment to refining and updating the website to support the new services and evolving needs of BBCTallinn OÜ. Through our expertise in WordPress and Divi Page Builder, alongside our SEO strategies, we aim to keep the website dynamic, user-centric, and prominently positioned in search engine results.
