Liveat Green Logo
Idea
The logo for Liveat Green, a healthy food delivery company, was inspired by their dedication to delivering fresh, nutritious meals. The company’s name, Liveat, suggests living a life filled with vitality through eating well. The objective was to design a logo that conveys the freshness and vitality of their service, symbolising health and the natural ingredients they use.
Process
Adobe Illustrator was selected for the design process due to its capability for creating clean, precise vector images. We began by brainstorming elements that are universally recognised as symbols of health and wellness. A leaf was a natural choice, representing growth, nature, and the freshness of Liveat Green’s ingredients.
The design journey was focused on simplicity and recognisability. We created a modern and stylised leaf icon that would be encapsulated within a circular shape, symbolising a complete and balanced meal. The typography was chosen to be modern and clean, reflecting the company’s forward-thinking approach to health and eating.
Throughout the process, we refined the color palette to various shades of green to emphasise life, renewal, and energy. The end result is a logo that stands out for its freshness and appeals to health-conscious consumers looking for convenient yet wholesome food options.
